Over-night Aerify

Aerifying overnight minimizes disruptions, maintains customer satisfaction, and avoids the financial losses associated with course closure or reduced play. It’s a highly efficient way to keep courses in good condition during peak golfing seasons without sacrificing revenue. Additionally, aerifying in-house during play can be slow, less productive, and result in more disruption, leading to further financial losses and member dissatisfaction. 

Over $9,000 a day can be avoided in lost revenue!

Key Benefits:

• No Disruption: Aerifying overnight prevents membership or visitor disturbance, meaning there’s no impact on revenue from green fees, cart rentals, food, and beverages.
• Cost-Effective: Avoids the loss of revenue from course closure or reduced play during peak season. This also frees up labor for essential summer maintenance.
• No Announcements: You don’t need to inform golfers, as aerification is completed while the course is closed overnight.
• Better Course Conditions: Aerifying improves turf health, water efficiency, drought resilience, drainage, and playability, reducing the need for expensive fertilizers and wetting agents.

Financial Impact:

• Lost Revenue During Disruption: If aerification is announced in advance, many golfers will cancel, leading to significant revenue loss. For example, a 40% drop in bookings for a day of aerification could result in a loss of over $5,000 in green fees, cart rentals, and food & beverage sales.
•  Overnight Aerification Costs: The labor and equipment costs for overnight aeration are typically around $4,000 for one day. However, this is significantly less than the revenue lost due to course closure or disruption. In some cases, the net savings from overnight aerification can reach around $9,000 in avoided lost revenue.